Tidal: Artistic achievement or Robbing From Consumers

Since the announcement of  the re- launch of Tidal by Hip Hop mogul and great Jay z there have been lots of opinions on what people believe the new music provider is going to like. Many have compared  it to Spotify  while others have said it should be free meanwhile artists have praised Jay Z’s promise to pay the highest percentage of royalties to them and songwriters which other subscription based music services have failed to do previously.  Even though Tidal has been praised by many for its innovativeness and it being the first to offer high royalty’s for artists ad being the first artist owned  music streaming service as well having unlimited listening time on both subscriptions available however it also garnered a lot of criticism for the high fidelity that most listeners won’t have the required advance headphones to enjoy or distinguish between the ordinary and high fidelity audio also some people have complained about how high the pricing’s  are for subscriptions, another public figure who expressed their disagreements with Tidal was Lily Allen who feared Tidal’s use of mega- stars and high prices could result in damaging the music industry more than helping it and increasing  of piracy which has been a major issue which has been exacerbated by the internet.On her Twitter page she wrote “I love Jay-Z so much, but Tidal is (so) expensive compared to other perfectly good streaming services, he’s taken the biggest artists… Made them exclusive to Tidal (am I right in thinking this?), people are going to swarm back to pirate sites in droves.”

In the past week Tidal CEO Andy Chen was replaced by a Interim replacement Peter Townsend which has been heavily reported on and poses questions about the state of the company at this current point, there have also been reports of Jack White and the man himself-Shawn Carter personally ringing up subscribers thanking them for their services.

Personally i believe it is great to see artists get rewarded for hard- work and love the concept of Tidal butI dint particularly enjoy the prices for subscriptions and seems at this point there is not a lot of thought being put in for consumers, but being the navy businessman backed by other successful people I believe Jay Z will be able to fix any problems with Tidal and make it a serious  player in the music streaming industry.

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