Over the past ten- fifteen years there has been a slight shift in urban music- as we as people have been allowing ourselves to become enthralled by catch choruses and booming beats(not all of us some), this is not to say the odd club banger is bad- far from it but when looking  through urban playlists or the dubious ‘ charts’ 85 percent of the music is influenced by the sounds of DJ Mustard, Hit Boy or Mike Will Made It this is not new however. Whenever a genre goes past the point of ‘mainstream’ people want to come and influence the culture in their own particular way sometimes positively, sometimes negatively yet we as consumers should control every song played on the radio, recently rap has been experiencing a period of a temporary balance with J Coles album being the  first to go platinum without  feature in over 25 years and his peer/rival Kendrick Lamars album being hailed as “classic” and selling like hot cakes, only few Rnb acts in the last coupe of years  have experienced success without following this current trend such as D’Angelo, The Weeknd, Ne-yo(to a certain extent) and Jason Derulo. None of these names are new this shows how hard it is to break-through at the moment when you don’t make this type of music this needs to change to add some variety, competitiveness and spark back into both RnB and Rap so everybody can thrive off a period of prosperity where no one has to follow any trends

To be entirely fair it is understandable when new artists who have just signed deals conform to a labels demands because they are grateful of the chance that has been given to them. Older artists don’t have an excuse for complete re- offending(in more ways than one!)- one song in that vein every once in a while but some old heads are using certain similar sounding beats on albums even though they have the respect and credibility   which most 98 percent of them earned. I believe they shouldn’t resort to this to stay relevant and sacrifice their artistic endeavours.

Whats your view on this claim